Michael O'Neal is a fashion and lifestyle photographer based in San Francisco.
After receiving his BFA in Graphic Design at the Fashion Institute of Technology, Michael began his career in advertising: developing print and television campaigns for several clients, some of which include Citibank, Hennessy, IFC, Nautica, Nike and Target.
In 2003, he left New York to join Apple’s in-house graphic design department in Cupertino, California. As a cross-functional creative director, Michael aided in the launch of all products, software and services for the next decade; from the iTunes Music Store to consumer hardware.
Michael’s background and dexterity in design and art direction have greatly influenced his photographic style—a style characterized by his personal affinity for minimalism. His portfolio is distinct for its timeless simplicity, frequent use of negative space, and intent to transport viewers to stunning locales. Michael’s aim is versatility—he shoots a wide range of content that includes portraits, lifestyle, fashion, still-life, and wildlife.
Michael co-founded and curated the 100-50-1 Photo Show and volunteers at Earthfire Institute; a wildlife sanctuary in Driggs, Idaho. He lives in San Francisco with his best friend and abnormally photogenic co-pilot, Preston, a blue merle Australian Shepherd.
Some clients include: Apple, eBay, Fort Point Beer Co, Google, Airbnb, JBL, Mercedes Benz, Nest, Birkenstock, Land's End, Marie Claire, Land Rover, Starwood Hotels, Levi Strauss & Co., DSW, Allbirds, Refinery 29, Sightglass Coffee, and Vogue Magazine.